OK Go music video

Live from the 2010 TED conference, Adam Sadowsky of Synn Labs discusses what it took to make OK Go‘s music video aspirations a reality for the Rube Goldberg inspired, This Too Shall Pass (video follows the short presentation). If you’re not familiar with the videos of OK Go, then get link-happy and check out their music videos for Here It Goes Again
and End Love. Experimental (and, for the most part, thrifty) in their approach to music videos, OK Go push the format and always deliver content that is unique, inspiring and technically challenging.

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