Producer/singer Jason Derulo is utilizing video-sharing app, Vine, to engage fans and inspire them to create original visual content to fit with his single, “The Other Side.” By providing 6-second clips of his songs, Derulo has created mini soundtracks that are ready to be paired with Vine-length video recordings.
Ultimately, Jason will be creating a longer-form music video by editing together a personal selection of fan-generated Vines.
More details from Mashable.
THEARTOFNOI.SE 